On Creative Blogging + NendoVault : DTI attempts to claim hold over bloggers and their events and promotions

” Individuals, Bloggers, Businesses need a DTI ( Department of Trade and Industry ) Sales Promotion Permit even if there is no purchase required ”

– A very disturbing news here in the Philippines especially for bloggers like me who plans a great future for any reader out there. –

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Yesterday, the DigitalFilipino Club and IMMAP discussing briefing on online promotion with the Department of Trade and Industry gave a better understanding on the intent of the DTI Sales Promotion permit process that makes it a requirement even if there is no purchase required. The bottom-line is to protect the consumer joining these online promotions.

Lessons learned from the said briefing:

1. Are bloggers, individuals, businesses required to get a DTI Sales Promotion permit even if there is no purchase required?

The answer is YES, individuals, bloggers, and businesses do need a DTI Sales Promotion Permit whenever they run an online or offline sales promotion even if there is no purchase required as you are targeting consumers to participate.

This is in compliance with the Consumer Act of the Philippines whose application to E-Commerce transactions is explained. (Note that the running of an online promotion, the activities that take place in it, whether commercial in nature or not, is an e-commerce transaction. The E-Commerce Law recognizes e-commerce as activities that can be commercial or non-commercial in nature.)

2. Bloggers and individuals wanting to do their own online promotion, under their personal names, needs to present, a Mayor’s Permit and all the necessary documents when applying for a DTI Sales Promotion Permit as stated in these documents:

[+] Application Form for Sales Promo Permit for Contests

[+] Application Form for Sales Promo Permit for Discount

[+] Application Form for Sales Promo Permit for Games

[+] Application Form for Sales Promo Permit for Premium

[+] Application Form for Sales Promo Permit for Raffle

[+] Application Form for Sales Promo Permit for Redemption

3. If you are running an online promotion now, best to put it on-hold and get the necessary permit (as a person or partner with a business entity who can take care of this for you). Blogger friends who has ongoing promotions and need help on this one can send me a private message through Facebook.

Moving forward:

1. There will be at least 3 more DigitalFilipino ClubIMMAP session with DTI focusing on the following:

Bloggers promotion. This is now being arranged where bloggers running their own promotion can join.
Group buying and online special deals site where every deal is needed to have a DTI Sales Promotion Permit.
Dispute resolution for results protest coming out of online promotions.

2. More info/post for concept(s) on an “E-Promotion Permit Guidelines” will be posted soon. The upcoming 3 sessions indicated will help further shape this concept document.

SOURCE: http://www.socialmediacontestphilippines.com/2011/07/individuals-bloggers-businesses-need.html

[][] ==== NendoNotes ==== [][]

This particular article for me is totally unnecessary and outrageous. You may ask yourselves, why should DTI do this in the first place? Asking us fees to hold our competition for promotions or events wherein we aren’t even asking anyone to pay a cent for it and even going as far as getting a Mayor’s Permit. Regardless of what DTI says, I’ll keep a close eye on this cause this will affect my future plans for the blog. If that happens then I might as well restrict my events for international readers and exclude Philippine readers due to the nature of this action. ( Which I do hate to do the most. )

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