San Miguel OktoberFest


Oktoberfest is coming and San Miguel Corp. is conducting the annual Oktoberfest. Read more for the details and venue areas of the Street Party.

San Miguel Oktoberfest 2009 made even bigger and more exciting with millions of cash prizes up for grab for San Miguel Beer fans. As early as July, the team behind the staging of San Miguel Beer Oktoberfest is announcing this year’s line-up of festivities for the country’s biggest and much-anticipated annual beer event.

Nine types of beer will be available during the festivities this year:
San Miguel Pale Pilsen
San Miguel Premium All-Malt Beer
San Miguel Super Dry
Cerveza Negra
San Mig Strong Ice
Red Horse Beer
San Mig Light
Gold Eagle Beer
and the limited edition Oktoberfest Brew.

For the first time, Oktoberfest will be culminating in the form of a game show where viewers can drink San Miguel Beer and win cash prizes. The TV game show entitled “The San Miguel Beer Barkada Challenge” will be part of GMA network’s primetime evening shows to reach more TV viewers nationwide.

The show will run starting October 5 (Monday to Friday) and will be hosted by famous comedian and new San Miguel Pale Pilsen endorser Michael V. On top of that, get to see your favourite San Miguel Beermen along with our celebrity endorsers like Manny Pacquiao, Derek Ramsay, Efren Bata Reyes, Marian Rivera and Dingdong Dantes to name a few to complete the fun equation.

Thousands of cash prizes will be given away daily to lucky viewers, who also get the chance to win one million pesos in cash everyday.

San Miguel Beer patrons may also win from other Oktoberfest activities. SMB will be conducting house-to-house raids, bar tours and a crown collection promo nationwide where consumers can also win cool premium collectible items.

Of course, San Miguel Beer Oktoberfest will not be complete without its trademark SMB street parties overflowing with the hottest entertainment. Around 30 parties will be thrown to key cities and regions nationwide.

September 4: San Miguel Avenue, Mandaluyong City

September 5: Ever Gotesco Commonwealth, Quezon City
Plaza Burgos, Vigan City, Ilocos
Paseo de Sta. Rosa, Sta. Rosa, Laguna
NHA Kauswagan, Cagayan de Oro City to name a few.


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